Posts Tagged ‘Trade Show Information’
Thursday, June 11th, 2009
Your sales and booth staff are the face of your business and play a vital role in how your company is perceived by the public and other companies. And with people on the trade show floor spending faint seconds you have to make a positive impression.
The best case scenario at any trade show would be to have your top of the line sales force at trade shows present. However, in many cases this scenario just isn’t possible and that is why these simple tips can make the difference in how attendees judge your company.
Before any show it is important to set goals, objectives and to educate your trade show staff on its message. This ensures that all sales forces are on the same page and update to date with the latest strategy marketing campaign. Another way is to hiring staff members who are friendly and have people skills. This sales person is head and shoulders above a sales person who could be the most knowledgeable person regarding product, simply because they have better communication skills.
Consistency is also extremely important. From your dress attire, which doesn’t have to be suits, to the consistency of what they already know or like about your company and product is important. If you have a bad reputation, what better time than to change that with a positive reinforcement of how you’ve changed.
For more information, other helpful trade show tips and discount trade show displays and products visit Hot Pepper Displays at www.hotpepperdisplays.com or call 1-866-994-1608 to speak with a <>Hot Pepper Displays representative.
Tags: Hot Pepper Displays, Staffing, Trade Show Booth Staff, Trade Show Information, Trade Show Tips, Trade Shows
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Monday, April 6th, 2009
The need to attend trade shows remains strong through tough economic times, and companies are asking their departments to reduce spending in as many as ways as possible.
With the total price tag for exhibiting at each trade show changing from show to show, planning for the variable costs can be daunting guessing game at times. Finding ways to reduce the cost upfront will give you more flexibility in the long run to be creative with your approaches.
Early planning is strategic to effectively reducing your trade show costs. Deciding which shows you will be attending and scheduling staffers for each show is the first important step in lowering your costs. Most shows offer reduced registration for purchasing booth space in advance. In addition booking hotels and flights are easier and cheaper several months out.
The other considerable cost of trade show exhibiting is of course the cost of your trade show display. Beginning your shopping for a display, whether it is custom or portable, allow you to lower the cost, by shopping your needs to different distributors. Also your trade show display has several features that are optional.
Using items such as carpeting or flooring that are provided by trade show halls is another way to reduce booth cost. However, the quality and appeal of these floors is usually less than adequate when promoting your display. Save money by declining optional services provided by the show though, bring items like a broom, vacuum or cleaning supplies along with you is a great way to save money.
Besides reducing your costs there are some slight advantages to planning early. If you register early at trade shows, you have a better chance at being placed in a booth that will have more foot traffic.
Tags: Advertising, Economy, Hot Pepper Displays, Marketing, Trade Show Advice, Trade Show Displays, Trade Show Information, Trade Show Solutions, Trade Show Tips
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Tuesday, March 31st, 2009
With budgets being slashed and companies finding it increasingly more difficult to justify spending, businesses are looking for new ways to approach one of the most important branches of its marketing strategy, trade show displays.
Fortunately there are several options for these companies available today within the trade show industry that not only help alleviate some of the high cost associated with purchasing displays, but also give back to the environment.
A company looking to exhibit at a convention or trade show will pay for several other things beside the display itself. Registration, renting booth space, travel and miscellaneous expenses could easily reach $5,000 even before you consider adding a booth. And with the cost of booths reaching the several thousand dollar mark in some cases, purchasing a one-of-a-kind display tightens your overall budget that much more.
Employing a used trade show booth is just one of several ways that a company can reduce its overall trade show cost. There is a large market for custom, as well as modular and portable trade show displays, which can be bought through a trade show distributor. These used displays can either be purchased or branded by these distributors so that booth truly represents your company and message.
Another commonly used alternative is renting used or in some cases new trade show displays and branding it to fit your message. This is an ideal strategy for business and organizations that attend a small amount of shows or also want to be able to create a new look from show to show. In addition, renting trade show products is also environmentally friendly, as it helps saves thousand of retired displays, booths, exhibits and products from reaching landfills and dumps.
Tags: Trade Show Display Rentals, Trade Show Displays, Trade Show Information, Trade Show Solutions, Trade Show Tips, Trade Shows, Used Trade Show Displays
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Friday, March 27th, 2009
Walking the trade show floor this week, I began to notice all of the people who were just sitting at there booth uninterested in the passerbys. I began to think about how I would approach people who were just walking by.
And although a proper greeting has been the norm for several years, it is time booth staff start taking a difference approach towards reaching out to potential customers. With all the booths and products starting to look a like, a staffer needs to get up and say, “excuse me but have you seen the new product that will help you save more than 15 percent on your shipping cost throughout the year.” Instead of an old fashioned line like, “hello how is your day?”
The first method is much more appealing to those people who maybe haven’t thought of their shipping costs and happen to be walking past your booth. In my case I would have at least given someone the time of day had they approached me instead of having me come to them.
Give your staffing some motivation to bring in the most people and offer them a reward for that.
Tags: Booth Staffing, Conventions, Marketing, Trade Show Booth Staffing, Trade Show Displays, Trade Show Information, Trade Show Marketing, Trade Shows
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Tuesday, January 27th, 2009
Before heading out your first show of the year take time to fully assemble or examine your trade show display. This step will save you the hassle and stress of discovering a serious problem with your display after you get your trade show.
You may notice, during the pre-show assemble, that parts are missing, faded or destroyed graphics and defects to the frame itself. Taking inventory of your display before attending an event allows adequate time for replacement parts or graphics to be order and shipped.
Tags: Trade Show Displays, Trade Show Evaluation, Trade Show Information
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Monday, January 26th, 2009
It was a busy weekend for the Denver Convention Center as the American Library Association and the International Sportsmen’s Exposition occupied almost every inch of the 2.2 million gross square feet of exhibit space, meeting room, ballroom space and a theatre the downtown center offers.
Two completely distinct trade shows, serving unique sections of their respective industries occupy and working together in one of the larger convention halls in the nation. However, the only thing these shows have in common is portioned wall that separates the 600,000 square feet on convention floor the two shows share.
Most outsiders wouldn’t be able to differentiate between the two shows, but the differences are considerable to those who are familiar with the trade show industry. The American Library Association’s Midwinter Meeting is what is known as an industry show, while the International Sportsmen’s Exposition is known as a consumer trade show.
A consumer show attracts customers, while industry shows attract who work in the trade. An expanded definition could be that businesses come to an industry show to better its products through innovations and trends, in turn being able to make its products better. Consumer shows are where people will come to see the latest in what companies have to sell.
Another distinctive difference between the two shows it that industry shows tend to have speakers, conferences and other areas where the exchange of ideas transpire. Consumer shows usually tend to draw larger groups of the public sector.
Tags: American Library Association, Consumer Trade Show, Denver Convention Center, Industry Trade Show, International Sportsmen's Expo, Trade Show Advice, Trade Show Information, Trade Shows
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Monday, January 26th, 2009
Most trade shows that your business attends will also include your closest competitors and startup companies looking to establish themselves in the market. If you can, take time to visit these booths and walk around the floor trading ideas or gathering business cards from exhibitors.
Walking the exhibit floor during your own show allows you to see what other companies are promoting and how they are doing it. This gives you an idea of where your industry could be turning and also allows you to observe successful messages, booths and presentations.
This time spent on the floor can give you an idea about what your company is doing right, or subsequently doing wrong. It also allows you to see what areas you may be able to corner in the future and opens the door of communication between yourself and competitors.
Tags: Business, Communication, Marketing, Trade Show Advice, Trade Show Displays, Trade Show Information, Trade Shows
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Friday, January 23rd, 2009
Having a knowledgeable, friendly, reputable and upbeat staff manning your trade show display can be just as valuable as, possibly more valuable than having anything a trade show display can offer.
Quality staffers are worth their weight in gold, because they enhance your product by promoting your message. Your staff can really play a significant role in how people perceive your company, brand and product. Imagine removing all staffers and personal from every booth and letting attendees work through the trade show alone, without any interaction. It’s a safe bet to say that people would leave the show gaining a minimum amount of information.
Some valuable traits of a strong staffer include understanding the show and its surroundings, knowing their purpose and the expected attendees, their strengths and weaknesses and finally how to adapt to any situation.
Great booth staffers aren’t made and don’t come along often so don’t expect someone to throw someone into the fire for the first time and have them become the best. Put them into situations where they aren’t overwhelmed, before having them make the jump to the bigger shows. This will pay off in the end, because they will have the opportunity to make mistakes and understand what it takes to be a strong booth staffer.
Tags: Trade Show Advice, Trade Show Booth Staff, Trade Show Displays, Trade Show Information, Trade Show Marketing
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Thursday, January 22nd, 2009
10' Graphic/Fabric Pop Up Displays
One of the more popular displays in the trade show industry is the various styles and sizes of pop up displays. Ranging from six-foot table top displays to 20-foot modular displays, these displays are portable and serve as a functional method to market your product and company.
Just about every trade show company, distributor or manufacture has a display that is a pop up, that is why it is important to know what can distinguish a good pop up display with a bad pop up display.
Every pop up display starts with a frame and is usually the best indicator for quality of the product. Fully erect, the frame should be very sturdy with limited wobbling. The frame should also be easy to erect and should be able to pop into place on its own about when opened about halfway. There are also different metals that frames are made of. Typically aluminum frames are the best because they can hold they are the lightest and also most durable.
Next, look at the channel bars of the pop up display that will provide stability to the overall frame and allow you to place fabric or graphic panels up. Higher end pop up display will only six channel bars for a 10-foot, while lower end models with have 24 channel bars. Also, higher quality products will have channel bars that snap on to points in the back instead of slid on.
Another important note about channel bars is the quality of the peg on the top of each that allows graphic or fabric to be fastened to. You want to look for metal, instead of plastic, which is more prone to breaking or wearing down.
Graphic or fabric panels are the final step in looking for quality. Fabric should feel like a high grade twilled and should be available in many colors if it is high quality. Graphic panels that are high quality should be expensive thanks to the protective material it is printed on.
Finally, ask about the case. Some pop up displays ship in cases that are soft plastic. You are better off searching for someone who provides a hard case. The obvious difference is protecting your investment and ensuring its life.
Tags: Pop Up Displays, Trade Show Advice, Trade Show Information, Trade Show Marketing, Trade Show Tips, Trade Show Tricks
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Monday, January 19th, 2009
With the start of the trade show season quickly approaching more companies are beginning to place orders for its trade show products. Making sure to plan out your schedule of needs and beginning the process early is the cautious way to ensure your products arrives in time for your trade show without any trouble.
Many times companies make last minute decisions about purchasing a new display or product for its existing trade show booth, but find out that the price for rush ordering is too expensive or that the product won’t even be ready by the time they need it.
Three weeks is usually the minimum for trade show companies to be able to properly work with you to ensure a high quality product. This will give enough time for manufactures and distributors to put together a formal quote and be able to work with you on graphics and design, if needed.
So remember to order early and start weeks ahead of your trade show to ensure a smooth process, which also goes for any hand outs, promotions or anything else that will be an intricate part of your booth presentation.
Tags: Trade Show Information, Trade Show Marketing, Trade Show Planning, Trade Show Solutions
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