Archive for the ‘Trade Show Tips’ Category

Simple Methods To Improve How Your Booth Staff Is Perceived

Thursday, June 11th, 2009

Your sales and booth staff are the face of your business and play a vital role in how your company is perceived by the public and other companies. And with people on the trade show floor spending faint seconds you have to make a positive impression.

The best case scenario at any trade show would be to have your top of the line sales force at trade shows present. However, in many cases this scenario just isn’t possible and that is why these simple tips can make the difference in how attendees judge your company.

Before any show it is important to set goals, objectives and to educate your trade show staff on its message. This ensures that all sales forces are on the same page and update to date with the latest strategy marketing campaign. Another way is to hiring staff members who are friendly and have people skills. This sales person is head and shoulders above a sales person who could be the most knowledgeable person regarding product, simply because they have better communication skills.

Consistency is also extremely important. From your dress attire, which doesn’t have to be suits, to the consistency of what they already know or like about your company and product is important. If you have a bad reputation, what better time than to change that with a positive reinforcement of how you’ve changed.

For more information, other helpful trade show tips and discount trade show displays and products visit Hot Pepper Displays at www.hotpepperdisplays.com or call 1-866-994-1608 to speak with a <>Hot Pepper Displays representative.

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Exhibiting At Trade Show Displays On A Reduced Budget

Monday, April 6th, 2009

accounting-dollar-signThe need to attend trade shows remains strong through tough economic times, and companies are asking their departments to reduce spending in as many as ways as possible.

With the total price tag for exhibiting at each trade show changing from show to show, planning for the variable costs can be daunting guessing game at times. Finding ways to reduce the cost upfront will give you more flexibility in the long run to be creative with your approaches.

Early planning is strategic to effectively reducing your trade show costs. Deciding which shows you will be attending and scheduling staffers for each show is the first important step in lowering your costs. Most shows offer reduced registration for purchasing booth space in advance. In addition booking hotels and flights are easier and cheaper several months out.

The other considerable cost of trade show exhibiting is of course the cost of your trade show display. Beginning your shopping for a display, whether it is custom or portable, allow you to lower the cost, by shopping your needs to different distributors. Also your trade show display has several features that are optional.

Using items such as carpeting or flooring that are provided by trade show halls is another way to reduce booth cost. However, the quality and appeal of these floors is usually less than adequate when promoting your display. Save money by declining optional services provided by the show though, bring items like a broom, vacuum or cleaning supplies along with you is a great way to save money.

Besides reducing your costs there are some slight advantages to planning early. If you register early at trade shows, you have a better chance at being placed in a booth that will have more foot traffic.

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Used Trade Show Displays, Products, Booths Cost-Effective Marketing Solution

Tuesday, March 31st, 2009

With budgets being slashed and companies finding it increasingly more difficult to justify spending, businesses are looking for new ways to approach one of the most important branches of its marketing strategy, trade show displays.

Fortunately there are several options for these companies available today within the trade show industry that not only help alleviate some of the high cost associated with purchasing displays, but also give back to the environment.

A company looking to exhibit at a convention or trade show will pay for several other things beside the display itself. Registration, renting booth space, travel and miscellaneous expenses could easily reach $5,000 even before you consider adding a booth. And with the cost of booths reaching the several thousand dollar mark in some cases, purchasing a one-of-a-kind display tightens your overall budget that much more.

Employing a used trade show booth is just one of several ways that a company can reduce its overall trade show cost. There is a large market for custom, as well as modular and portable trade show displays, which can be bought through a trade show distributor. These used displays can either be purchased or branded by these distributors so that booth truly represents your company and message.

Another commonly used alternative is renting used or in some cases new trade show displays and branding it to fit your message. This is an ideal strategy for business and organizations that attend a small amount of shows or also want to be able to create a new look from show to show. In addition, renting trade show products is also environmentally friendly, as it helps saves thousand of retired displays, booths, exhibits and products from reaching landfills and dumps.

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Tips For The Beginning Of Your Trade Show

Tuesday, February 3rd, 2009

The first day of your show is most likely going to be the busiest and best chance to generate leads, therefore making it the best day for you to talk to as many people as you can and begin to gauge client’s interest in your product. Once the show begins you and your staff should be prepared to do whatever it takes to turn your image and booth into a lead, and that lead into an eventual sale.

On the first day take inventory of who visit’s your booth and they interested in your product. The best way to obtain this information is to speak personally with everyone who visits the booth, trade business cards with them and ask questions that will help you determine their interest level in your products. Let them do most of the talking and instead of lead the conversation with questions. Before the show set up an indication scale that you can quickly mark on the back of their business card, a 1-5 scale usually is the best, and put the business card in your pocket.

Upon the completion of the first show, go back through the pile and begin to sort he business cards into interest level piles. This will help you decide where to spend the majority of resources during the remainder of the show or after and the best plan of attack for following up with each client at the completion of the show.

If traffic at your booth makes you unable to interact with everyone, try setting up a point for them to drop off their business cards. Entice them to leave their cards by entering them into a drawing. To generate return traffic to your booth people can drop of a business card a day. This of course will create more chances for your booth staff to speak one-on-one to.

In the occurrence a client with a great deal of interest visits your booth and wants to speak more about your product, ask him/her to meet with you and your staff after the show has ended for the day. This will show the client that you are serious about winning their business, but freeing you up to interact with other people visiting your booth.

Remember the first day is also the best chance you have at making an impression with clients that could last a lifetime. Don’t let a fumble on the first day of a show stick in someone’s mind and choose a competitor on the basis of your unprofessionalism.

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Pre-Planning Tips For A Successful Trade Show

Friday, December 19th, 2008

Everything is in place. You have bought the right booth, redefined your message, coached your booth staff and have picked out which trade shows you will be attending. Don’t let all that planning, energy and money be wasted by not putting together a pre-show plan to drive interest to your booth.

Proper pre-show planning can either break or make your company and give you the exposure to your targeted audience like never before.

A report from the Centre for Exhibition Industry Research found that 76 percent of attendees at trade shows arrive with an agenda, so your company needs to find a way to get on that list.

Make Your Presence Known Ahead Of The Show
The most popular way to let attendees know that you will be exhibiting at certain trade shows is extending a formal invitation to them, asking them to drop by your booth and check out the new products or services. Be creative in your request and include incentives for people to visit your booth. Also get in touch with the event coordinators, who may be able to provide you with a list of people will be attending.

Reach Out To The People Covering The Show
The exhibit hall will do its job to bring people to the show, but it is up to you to make sure your products are covered by the media in attendance. To improve your chances that they do want to report on your products make sure you have on hand a media release and media kit, as well as giving them any additional they need. The media release will go a mile in giving them the most useful information regarding your presence at the show, while the media kit will give a general idea of the company’s history, product line and mission. If you have a big announcement, think of holding a press conference. And always keep yourself open to interview requests.

Advertising Through Print And Web
The oldest, but still very popular, form of pre-show promotion is advertising in either a local market or trade magazine. Another traditional form is adding advertisements on either the show’s Web site, trade Web site or your site. You can also write press releases to submit to article sites and other industry locations to let them know you will be attending. Also, remember if you attend trade shows frequently to have an area on your Web site where you list your upcoming show schedule.

Think Out Side The Box
Pre-show planning is your chance to let the creative juices flow. Ideas can either come from existing products, company logos, trademarks, or off the board completely. Creating a unique announcement can generate interest in those who may have little interest in your booth or company. Whatever ideas you come up with can be tied into all of your pre-show invitations and advertisements and make sure to do it with a splash.

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