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Enhance Your Trade Show Display With Color

Wednesday, December 17th, 2008
Trade Show Display Color

Have you ever wondered why McDonald’s choose to use red, yellow and orange as colors for their restaurants, signage and even for its mascot Ronald McDonald?

Whatever answers immediately jump to the forefront of your mind, the colors were picked after an extensive study by McDonald’s marketing group. They concluded that a red-yellow-orange color scheme would create an eye catching design, which would bring people in and get them out as fast as possible. That basic color scheme lasted for nearly three decades before McDonald’s announced in 2006 that they would be move into a new direction.

The new design will be more inviting and lounge friendly moving away from getting people out the door as fast as they came in. This rebranding is geared towards creating a more lounge friendly place where people can hang out. However, they will be using the same colors that have been used since the 1970s.

Alright so the answer to the aforementioned question is that human nature perceives colors and attaches psychological emotions to them. With the proper research and marketing you can create a more vibrant and attractive booth by just using colors.

Imagine the power of color in your booth and how it reflects not only on your product but your company as a whole. Here are the meaning of the most popular colors, according to Barry Siskind in his book Powerful Exhibit Marketing.

Blue
Reputable, loyal and cool. This is the color of truth, serenity and harmony. It helps soothe the midn. Blue can generate a sense of well-being.

Green
Links with nature and is solid. This is the color of harmony and balance. It is a restful color that promises hope, stability and peace.

Red
Dangerous, strong, aggressive and dynamic. It is the color of energy, excitement and vitality.

Black
Elegance, power and individuality. This is a deep, sophisticated and dramatic color. It can also be powerful, aloof and intimidating.

Yellow
Bright, optimistic, envious and greedy. It is a warm color that is also the color of intellect. It can be used for mental simulation. Its cheeriness can stimulate activity.

Orange
Stimulating and energetic. It is a warm color that represents ripeness, warmth and happiness. It can promote a feeling of happiness.

Brown
Solid and links with nature (Earth). It is a conservative color.

Purple
This is the color that connects to the spiritual self. It is also associated with noble traits, love, truth and justice.

White
Brightness, clarity, purity and cleanliness. It symbolizes light, innocence and joy. It can give an atmosphere of coolness.

Gray
Neutral, modest and unobtrusive. Silver is the color of peace and gray is like white in its purity. Together they represent a rich, strong image.

Gold
Majesty, glory and pride.

Pastels
Soft, sweet, gentle and romantic. These are colors of equilibrium, especially pastels such as pink, mauve and lavender. They can be soothing colors.

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Use Green Trade Show Displays And Products In Your Next Booth

Wednesday, December 17th, 2008

The term “going green” is not just one of the biggest buzz words currently being used, but it is also one of the hottest trends in nearly every aspect of life, including businesses and governments.

The trade show industry is of course no exception to this movement. In fact, in Europe if you have a trade show booth that doesn’t incorporate green features, you are looked down upon.

And even though that isn’t true in all cases in the United States it is safe to say that all things being equal customers will patronize a business with a greener practices nearly every single time. Everyone wants to feel like they are making an impact, and buying from an eco-friendly company is one way for them to achieve it.

Don’t want to be losing sales or even leads just because your booth isn’t green. Investing in green trade show products now may give you a slight advantage over your competitors in the future.

At your next trade show, if a potential customer approaches your booth and asks what your company has done to make yourself more environmentally conscious, you will a perfect example in front of you.

Green trade show products are very similar to traditional trade show displays and include many of the same products, with differences in the fabric or material of frames.

In fact, nearly all of green trade show displays include previous recycled material and are designed with the thought of being able to recycle nearly the entire display once it is done being used.

Even changes like encompassing LED lights or bio carpet flooring tiles can turn your display into a more efficient and eco friendly exhibit.

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Graphics For Your Trade Show Displays

Tuesday, December 16th, 2008

Most trade show displays incorporate certain graphics or logo. But there is a proper way to do it to make sure your display turns out the way you imagine it to look on the floor.

Here are a few things to keep in mind to ensure a smooth and timely production for your display:

  • Most design companies and trade show manufactures want to work with higher resolution graphics. The higher a resolution the smoother and less pixelated the images will be, giving the lines and images a clean and clear look.
  • Submit your graphics and logos in their rawest forms and in programs that are easier to work with. Most graphic companies ask that you submit your images and graphics in Adobe Photoshop or Adobe Illustrator files.
  • Always proof your materials before final printing. Once your graphic has been printed there is no turning back, so carefully examine your graphic for any mistakes.
  • Hiring a graphic design company isn’t always a bad thing. These people handle all sorts of materials and know exactly what will work and won’t work for trade show displays.

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Customized Flooring A Must For Trade Shows And Conventions

Monday, December 15th, 2008

Now that you have rented your booth space, why not maximize your exhibit dollar and include a customized floor as a way to target the audience. Not only will this add to your booth but also will save the cost of renting a floor or carpet for the duration of the convention.

With the cost of floor rentals between sometimes as much $500, your cost can quickly add up if you are attending several shows a year.  Additionally some convention centers may hold you liable for any damage, even if an accident, done by yourself or anyone visiting your booth.

So if you want to avoid both the potential issues with renting, then investment in your own interlocking trade show flooring. Here are four factors that should be considered when getting ready to make your flooring purchase:

  • Make sure you have enough flooring to cover the space of your booth. Tiles can range from anywhere between 12 and 24 inches and are usually sold in 10×10 sections.
  • After you determine the square footage needed, the next decision is choosing which style of floor best complements your booth. There are several options out there all of which are very good choices. Typically carpet and wood are the two most popular choices.
  • Once you have cleared the first two hurdles you can move on third stage of purchasing your trade show flooring. This would be color or design. Trade show flooring comes in a variety of colors and allows for graphics to be printed directly into them. Don’t forget color can also play a role in hiding dirt, mishaps and general wear. If you choose wood, then you want something that can be resistent to scuffs and other mishaps.
  • Finally you must find a way to ship to your newly purchased floor. Options include using the cardboard boxes and plastic that the flooring originally was shipped in. However, this isn’t the strongest protection of your investment. Other options include traveling cases that can also be shipped along with any trade show display, usually through a major carrier.

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Preparing Yourself For The Unexpected At Your Trade Show

Friday, December 12th, 2008

If you’ve been in the trade show business for long enough you’ve probably heard every story there is about trade show nightmares. From your general issues on the trade show floor on time to mother nature hitting the convention hall. Whatever the case may be, you always want to be prepared for anything that can go wrong at your trade show event.

Of course the best line or preparing yourself for the unexpected is thinking about every possible disaster that could happen. The other line of defense is buying trade show display that are durable and come with proper and heavy duty shipping cases, since most damage is usually incurred during this time.

Always try to keep a copy of any and all materials in a backup file, disc, jump drive, ftp and other useful information. This can save a lot of time and money and makes you feel a little more comfortable being prepared for the worst.

With prices for shipping increasing across the board, you may be able to save shipping costs and giving yourself a back up plan by have any materials for specific trade shows printed in the city you will be attending the show at. This will not only cut in the costs of having to haul everything with you, but also provides a resource for getting any material in a time crunch. There is nothing worse than running out of media kits and having to have your printer in New Jersey ship fresh copies to Las Vegas.

Another useful practice to have in your backup plain is having a contact for rental trade show displays in your exhibiting city. It may not be your booth but it will keep you some not exhibiting at all.

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Economic Downturn Possibly Benefiting Trade Show Industry

Friday, December 12th, 2008

With the economic news seeming to get worse everyday, companies are looking for every possible way to squeeze the most of each cent. People are being laid off, companies are looking for bailouts and budgets are being cut.

There is a silver lining in this bad news as TSSN.com reports an increase in research, across a variety of industries, in how to market more cost effectively. Its research showed a 53 percent and 41 percent increase in new visitors and overall visitors, respectively, to its site. And they believe those numbers indicate a continued need of trade shows.

The reason this is good news for the trade show industry, according to RD Whitney, CEO of Caroo Media USA, is that business “can combine branding, outreach and business development by investing in industry events that get you in front of targeted and captive audiences.”

Basically summed up this means that you are focusing your messages towards the people who will be most likely to buy. In even more laymen terms to make money still requires spending money, they are just looking at effective ways to spend less money while keeping or growing its bottom line.

So even though the economy may not be friendly, it seems it is going to change the way marketing is done from now on. Which seems to be good news for the trade show industry.

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