Hot Pepper Displays has added numerous fashionably portable Literature Racks. They are mobile and a great way to keep your literature for your product organized within your displays. You can rest easy knowing that while you are conversing with a customer, the literature for your product is still accessible for others who visit your booth. Along with Literature racks, Hot Pepper also has a great selection of Pop-Up Displays, which are portable and a great way to advertise your product for small shows. Banner Stands, they are a great, cost effective way to advertise your company or product. Once again portable and look great anywhere. Another product available is the One Fabric Displays, which is the easiest type of Pop-Up Display, using only one piece of fabric that Velcro’s to the frame, your display pops up in a matter of seconds. Once again, this product is very portable and easy to set up and take down. Truly a great way to advertise your product in a timely manner. The special product available currently is the Alumalite Displays which are the lowest cost, most advance, hybrid trade show display available. Starting weight at 133lbs. You can have your very own display that will catch your customer’s attention and will professionally represent your product.
Archive for the ‘Article’ Category
Simple Methods To Improve How Your Booth Staff Is Perceived
Thursday, June 11th, 2009Your sales and booth staff are the face of your business and play a vital role in how your company is perceived by the public and other companies. And with people on the trade show floor spending faint seconds you have to make a positive impression.
The best case scenario at any trade show would be to have your top of the line sales force at trade shows present. However, in many cases this scenario just isn’t possible and that is why these simple tips can make the difference in how attendees judge your company.
Before any show it is important to set goals, objectives and to educate your trade show staff on its message. This ensures that all sales forces are on the same page and update to date with the latest strategy marketing campaign. Another way is to hiring staff members who are friendly and have people skills. This sales person is head and shoulders above a sales person who could be the most knowledgeable person regarding product, simply because they have better communication skills.
Consistency is also extremely important. From your dress attire, which doesn’t have to be suits, to the consistency of what they already know or like about your company and product is important. If you have a bad reputation, what better time than to change that with a positive reinforcement of how you’ve changed.
For more information, other helpful trade show tips and discount trade show displays and products visit Hot Pepper Displays at www.hotpepperdisplays.com or call 1-866-994-1608 to speak with a <>Hot Pepper Displays representative.
Trade Show Promotional Giveaways Great Way To Drive Traffic And Increase Leads
Thursday, June 4th, 2009If you ever been to a trade show, concert, food festival, art walk, farmer’s market, or just about any large public event than you’ve probably received some sort of promotional giveaway. These items range from shirts, bottle openers, pens, tote bags, coffee mugs, water bottles, stress balls and the list can just keep on going and going.
Whatever may be behind the reason for distributing these giveaways the goal is always the same – for that person to remember your company. Creating a unique and useful giveaway is the easiest way to achieve that, and doesn’t have to be expensive to achieve. Even the most low cost ideas can generate positive leads if the promotional item is on target.
Most of the items listed above are easy promotional giveaways, but you hand them out over and over again and hope people keep them around or will think of your company in the future. Why not try a promotional giveaway that will drive interest to your booth and company.
A recent company used tuxedo shirts as promotional items that create significant buzz and drove people to its booth. Attendees that wore the shirt during the show would be entered into a drawing for cash prizes. This effectively created a buzz on the floor with the shirts and created more publicity because of it. This publicity enticed people to visit its <a href=”http://www.displaystradeshow.com” title=”Discount Trade Show Displays”>trade show display</a> and essentially turned those people into a possible lead for the company.
Your company can hand out a promotional item that is directly related to your company’s overall mission and message. At Exhibitor 2009, Eco Systems Displays, a manufacture of environmentally friendly and conscious trade show displays, gave away samples of organic drinks. This fit into its message about using more eco-friendly products not just only for trade show displays, but also everyday life.
However you use your promotional giveaways just remember that you’re not there because people will like the item. You want them to remember your company and use it when they need your services.
For more information on effective promotional giveaways visit <a href=”http://www.displaystradeshow.com” title=”Discount Pop Up Displays”>Hot Pepper Displays</a>, a leading discount trade show display Web site at www.displaystradeshow.com or call 866-994-1608.
Proper Techniques For Cleaning Trade Show Display Ink Jet Graphics
Tuesday, May 26th, 2009When cleaning your trade show display one must practice extreme caution, making sure to not further damage any vinyl laminates or allow for any chemicals or water-based solution to get under the vinyl.
The first step in cleaning your graphics is to verify what kind of damage you will be trying to clean. For small stains or light scuffs you can use window cleaner or any light-grade general purpose cleaner. Apply first to a cloth, before working your way up to directly applying it to the stain. For more significant damage avoid using bleaches or other powerful cleaners. This can cause significant and irreversible damage to the outside of the graphic.
When cleaning the graphic avoid scrubbing or rubbing the affected area. Doing this can cause damage to the graphic, causing scratches, gashes or tearing the vinyl. Any damage, even slight, made to the laminate can become worse over time.
Additionally be careful when cleaning the edges of your graphics, since the vinyl does not cover this area. If your cleaning solution gets under the edges it can cause the graphic itself to be damaged, with either bleeding of the ink or causing the graphic and vinyl protective laminate to become detached.
For more information about protecting your trade show display graphics and other trade show display products visit Hot Pepper Displays at www.hotpepperdisplays.com or call 1-866-994-1608.
Exhibiting At Trade Show Displays On A Reduced Budget
Monday, April 6th, 2009
The need to attend trade shows remains strong through tough economic times, and companies are asking their departments to reduce spending in as many as ways as possible.
With the total price tag for exhibiting at each trade show changing from show to show, planning for the variable costs can be daunting guessing game at times. Finding ways to reduce the cost upfront will give you more flexibility in the long run to be creative with your approaches.
Early planning is strategic to effectively reducing your trade show costs. Deciding which shows you will be attending and scheduling staffers for each show is the first important step in lowering your costs. Most shows offer reduced registration for purchasing booth space in advance. In addition booking hotels and flights are easier and cheaper several months out.
The other considerable cost of trade show exhibiting is of course the cost of your trade show display. Beginning your shopping for a display, whether it is custom or portable, allow you to lower the cost, by shopping your needs to different distributors. Also your trade show display has several features that are optional.
Using items such as carpeting or flooring that are provided by trade show halls is another way to reduce booth cost. However, the quality and appeal of these floors is usually less than adequate when promoting your display. Save money by declining optional services provided by the show though, bring items like a broom, vacuum or cleaning supplies along with you is a great way to save money.
Besides reducing your costs there are some slight advantages to planning early. If you register early at trade shows, you have a better chance at being placed in a booth that will have more foot traffic.
Used Trade Show Displays, Products, Booths Cost-Effective Marketing Solution
Tuesday, March 31st, 2009With budgets being slashed and companies finding it increasingly more difficult to justify spending, businesses are looking for new ways to approach one of the most important branches of its marketing strategy, trade show displays.
Fortunately there are several options for these companies available today within the trade show industry that not only help alleviate some of the high cost associated with purchasing displays, but also give back to the environment.
A company looking to exhibit at a convention or trade show will pay for several other things beside the display itself. Registration, renting booth space, travel and miscellaneous expenses could easily reach $5,000 even before you consider adding a booth. And with the cost of booths reaching the several thousand dollar mark in some cases, purchasing a one-of-a-kind display tightens your overall budget that much more.
Employing a used trade show booth is just one of several ways that a company can reduce its overall trade show cost. There is a large market for custom, as well as modular and portable trade show displays, which can be bought through a trade show distributor. These used displays can either be purchased or branded by these distributors so that booth truly represents your company and message.
Another commonly used alternative is renting used or in some cases new trade show displays and branding it to fit your message. This is an ideal strategy for business and organizations that attend a small amount of shows or also want to be able to create a new look from show to show. In addition, renting trade show products is also environmentally friendly, as it helps saves thousand of retired displays, booths, exhibits and products from reaching landfills and dumps.
Trade Show Staffing A Way To Increase Booth Attendance
Friday, March 27th, 2009Walking the trade show floor this week, I began to notice all of the people who were just sitting at there booth uninterested in the passerbys. I began to think about how I would approach people who were just walking by.
And although a proper greeting has been the norm for several years, it is time booth staff start taking a difference approach towards reaching out to potential customers. With all the booths and products starting to look a like, a staffer needs to get up and say, “excuse me but have you seen the new product that will help you save more than 15 percent on your shipping cost throughout the year.” Instead of an old fashioned line like, “hello how is your day?”
The first method is much more appealing to those people who maybe haven’t thought of their shipping costs and happen to be walking past your booth. In my case I would have at least given someone the time of day had they approached me instead of having me come to them.
Give your staffing some motivation to bring in the most people and offer them a reward for that.
Tips For The Beginning Of Your Trade Show
Tuesday, February 3rd, 2009The first day of your show is most likely going to be the busiest and best chance to generate leads, therefore making it the best day for you to talk to as many people as you can and begin to gauge client’s interest in your product. Once the show begins you and your staff should be prepared to do whatever it takes to turn your image and booth into a lead, and that lead into an eventual sale.
On the first day take inventory of who visit’s your booth and they interested in your product. The best way to obtain this information is to speak personally with everyone who visits the booth, trade business cards with them and ask questions that will help you determine their interest level in your products. Let them do most of the talking and instead of lead the conversation with questions. Before the show set up an indication scale that you can quickly mark on the back of their business card, a 1-5 scale usually is the best, and put the business card in your pocket.
Upon the completion of the first show, go back through the pile and begin to sort he business cards into interest level piles. This will help you decide where to spend the majority of resources during the remainder of the show or after and the best plan of attack for following up with each client at the completion of the show.
If traffic at your booth makes you unable to interact with everyone, try setting up a point for them to drop off their business cards. Entice them to leave their cards by entering them into a drawing. To generate return traffic to your booth people can drop of a business card a day. This of course will create more chances for your booth staff to speak one-on-one to.
In the occurrence a client with a great deal of interest visits your booth and wants to speak more about your product, ask him/her to meet with you and your staff after the show has ended for the day. This will show the client that you are serious about winning their business, but freeing you up to interact with other people visiting your booth.
Remember the first day is also the best chance you have at making an impression with clients that could last a lifetime. Don’t let a fumble on the first day of a show stick in someone’s mind and choose a competitor on the basis of your unprofessionalism.
Evaluate Your Trade Show Display Before Your First Show Of The Year
Tuesday, January 27th, 2009Before heading out your first show of the year take time to fully assemble or examine your trade show display. This step will save you the hassle and stress of discovering a serious problem with your display after you get your trade show.
You may notice, during the pre-show assemble, that parts are missing, faded or destroyed graphics and defects to the frame itself. Taking inventory of your display before attending an event allows adequate time for replacement parts or graphics to be order and shipped.
Differences Between Consumer And Industry Trade Shows
Monday, January 26th, 2009It was a busy weekend for the Denver Convention Center as the American Library Association and the International Sportsmen’s Exposition occupied almost every inch of the 2.2 million gross square feet of exhibit space, meeting room, ballroom space and a theatre the downtown center offers.
Two completely distinct trade shows, serving unique sections of their respective industries occupy and working together in one of the larger convention halls in the nation. However, the only thing these shows have in common is portioned wall that separates the 600,000 square feet on convention floor the two shows share.
Most outsiders wouldn’t be able to differentiate between the two shows, but the differences are considerable to those who are familiar with the trade show industry. The American Library Association’s Midwinter Meeting is what is known as an industry show, while the International Sportsmen’s Exposition is known as a consumer trade show.
A consumer show attracts customers, while industry shows attract who work in the trade. An expanded definition could be that businesses come to an industry show to better its products through innovations and trends, in turn being able to make its products better. Consumer shows are where people will come to see the latest in what companies have to sell.
Another distinctive difference between the two shows it that industry shows tend to have speakers, conferences and other areas where the exchange of ideas transpire. Consumer shows usually tend to draw larger groups of the public sector.