If you ever been to a trade show, concert, food festival, art walk, farmer’s market, or just about any large public event than you’ve probably received some sort of promotional giveaway. These items range from shirts, bottle openers, pens, tote bags, coffee mugs, water bottles, stress balls and the list can just keep on going and going.
Whatever may be behind the reason for distributing these giveaways the goal is always the same – for that person to remember your company. Creating a unique and useful giveaway is the easiest way to achieve that, and doesn’t have to be expensive to achieve. Even the most low cost ideas can generate positive leads if the promotional item is on target.
Most of the items listed above are easy promotional giveaways, but you hand them out over and over again and hope people keep them around or will think of your company in the future. Why not try a promotional giveaway that will drive interest to your booth and company.
A recent company used tuxedo shirts as promotional items that create significant buzz and drove people to its booth. Attendees that wore the shirt during the show would be entered into a drawing for cash prizes. This effectively created a buzz on the floor with the shirts and created more publicity because of it. This publicity enticed people to visit its <a href=”http://www.displaystradeshow.com” title=”Discount Trade Show Displays”>trade show display</a> and essentially turned those people into a possible lead for the company.
Your company can hand out a promotional item that is directly related to your company’s overall mission and message. At Exhibitor 2009, Eco Systems Displays, a manufacture of environmentally friendly and conscious trade show displays, gave away samples of organic drinks. This fit into its message about using more eco-friendly products not just only for trade show displays, but also everyday life.
However you use your promotional giveaways just remember that you’re not there because people will like the item. You want them to remember your company and use it when they need your services.
For more information on effective promotional giveaways visit <a href=”http://www.displaystradeshow.com” title=”Discount Pop Up Displays”>Hot Pepper Displays</a>, a leading discount trade show display Web site at www.displaystradeshow.com or call 866-994-1608.
Tags: Conventions, Handouts, Promotional Giveaways, Trade Shows