Walking the trade show floor this week, I began to notice all of the people who were just sitting at there booth uninterested in the passerbys. I began to think about how I would approach people who were just walking by.
And although a proper greeting has been the norm for several years, it is time booth staff start taking a difference approach towards reaching out to potential customers. With all the booths and products starting to look a like, a staffer needs to get up and say, “excuse me but have you seen the new product that will help you save more than 15 percent on your shipping cost throughout the year.” Instead of an old fashioned line like, “hello how is your day?”
The first method is much more appealing to those people who maybe haven’t thought of their shipping costs and happen to be walking past your booth. In my case I would have at least given someone the time of day had they approached me instead of having me come to them.
Give your staffing some motivation to bring in the most people and offer them a reward for that.
Tags: Booth Staffing, Conventions, Marketing, Trade Show Booth Staffing, Trade Show Displays, Trade Show Information, Trade Show Marketing, Trade Shows