With budgets being slashed and companies finding it increasingly more difficult to justify spending, businesses are looking for new ways to approach one of the most important branches of its marketing strategy, trade show displays.

Fortunately there are several options for these companies available today within the trade show industry that not only help alleviate some of the high cost associated with purchasing displays, but also give back to the environment.

A company looking to exhibit at a convention or trade show will pay for several other things beside the display itself. Registration, renting booth space, travel and miscellaneous expenses could easily reach $5,000 even before you consider adding a booth. And with the cost of booths reaching the several thousand dollar mark in some cases, purchasing a one-of-a-kind display tightens your overall budget that much more.

Employing a used trade show booth is just one of several ways that a company can reduce its overall trade show cost. There is a large market for custom, as well as modular and portable trade show displays, which can be bought through a trade show distributor. These used displays can either be purchased or branded by these distributors so that booth truly represents your company and message.

Another commonly used alternative is renting used or in some cases new trade show displays and branding it to fit your message. This is an ideal strategy for business and organizations that attend a small amount of shows or also want to be able to create a new look from show to show. In addition, renting trade show products is also environmentally friendly, as it helps saves thousand of retired displays, booths, exhibits and products from reaching landfills and dumps.