Having a knowledgeable, friendly, reputable and upbeat staff manning your trade show display can be just as valuable as, possibly more valuable than having anything a trade show display can offer.
Quality staffers are worth their weight in gold, because they enhance your product by promoting your message. Your staff can really play a significant role in how people perceive your company, brand and product. Imagine removing all staffers and personal from every booth and letting attendees work through the trade show alone, without any interaction. It’s a safe bet to say that people would leave the show gaining a minimum amount of information.
Some valuable traits of a strong staffer include understanding the show and its surroundings, knowing their purpose and the expected attendees, their strengths and weaknesses and finally how to adapt to any situation.
Great booth staffers aren’t made and don’t come along often so don’t expect someone to throw someone into the fire for the first time and have them become the best. Put them into situations where they aren’t overwhelmed, before having them make the jump to the bigger shows. This will pay off in the end, because they will have the opportunity to make mistakes and understand what it takes to be a strong booth staffer.
Tags: Trade Show Advice, Trade Show Booth Staff, Trade Show Displays, Trade Show Information, Trade Show Marketing